Target-account research with sources

Know which accounts deserve your time.

Custom account research for fractional sales leaders, outbound teams, market-entry advisors, and small B2B operators. Each account includes the current signal, why it fits, why it may not, the sources, and a practical way to approach it.

Custom to your ICPSources includedPursue / skip judgmentNo call required
The difference

A researched account is more than a company name.

Kay Account Intelligence is built for situations where the important question is not “who exists?” but “who is worth pursuing now, why, and with what angle?”

Typical lead list

Names and filters

  • Company and contact fields
  • Industry / size / geography
  • Large volume
  • Little explanation of timing
Kay Account Intelligence

Evidence and judgment

  • Current trigger or buying signal
  • Why the account fits
  • Why it may not be worth pursuing
  • Relevant buyer role
  • Source links
  • Suggested outreach angle
A research example

The point is to help you decide what to do next.

This preview comes from the general B2B research example. It shows the judgment behind the service. The current paid workbook uses the standardized production format shown on the Deliverable page.

Pursue
Current signal

$25M Series B; the company says the funding will double engineering and sales teams.

Decision maker

Eli Wachs - Co-founder & CEO

Pursuit case

Immediate GTM-scaling signal while the company expands into a specialized enterprise market.

Reason against

Financial-crime compliance is specialized, and the company is also building internal sales capacity.

Outreach angle

Lead with account intelligence around concrete compliance-change or risk-modernization triggers, not generic lead volume.

Confidence

High. Sources are included in the workbook.

How it works

From brief to delivery by email.

No sales call is required. Send the target criteria by email, confirm the scope in writing, and get the finished workbook back by email.

Send your ICP

Target market, geography, must-haves, exclusions, and buyer roles if known.

Research & verify

Matching companies are researched against current public evidence.

Judge the account

Each account gets a pursuit case, downside, evidence, and outreach angle.

Receive the pack

The finished workbook is delivered by email. Questions and revisions stay there too.

Pricing

Start small. Scale only if the work is useful.

The free sample shows the format. A custom paid trial uses your actual target market before you commit to a larger package.

Example

Free sample

$0
  • Prebuilt 3-account example
  • Real research with sources
  • No custom research
View samples
Pilot

20-25 accounts

$500
  • Custom researched accounts
  • Source evidence
  • Pursue / skip reasoning
Request pilot
Standard

40-50 accounts

$1,000
  • Custom researched accounts
  • Source evidence
  • Outreach angles
Request package
No call required

Send the target criteria. Get the research.

Kay Account Intelligence is designed to work asynchronously by email, from scoping through delivery.